Fast-food id
Reveling in post-modern gluttony, CKE Restaurants, parent company of Hardee's and Carl's Jr., goes for the bloat and gloats about it. The attitude disarms the food police and allows diners a feel-good aspect about getting fat and the chance to strike a blow against political correctness. The strategy is making money, and copycatting is rampant.
Portfolio 2008-02-01
Categories: Advertising, BUSINESS, News & Trends, RESTAURANTS
Index: action figures, Andrew Puzder, Angus cow, Arlie Mae Adams, Atlanta, bacon, Baconator, bankruptcy, barbecue sauce, barbecued-chicken sandwich, Beth Mansfield, Big Chicken Fillet Sandwich, Bill Boddie, Bill O'Reilly, BK Stackers, Brad Haley, Breakfast Burger, burger, Burger King, California, Cap'n Crunch shake, carcinogen, Carl Karcher, Carl's Jr., Carpinteria, charbroiled-chicken salad, cheese, chick food, chocolate ice cream, CKE Restaurants, Clipper Windpower, Conrad Lyon, Country Breakfast Burrito, creamy Italian dressing, Darren Tristano, Denny Lynch, Double Six Dollar Burger, eggs, Fast Food Nation, film, food costs, fourth meal, Fourth of July Burger, french fries, fried egg, fries, FTN Midwest Securities, fuel costs, Go Active Adult Happy Meal, Green Burrito, grilled meats, ham, Hardee's, Hardee's Food Systems, hash browns, hot dog, Hugh Hefner, hungry guys, Igor, Jay Leno, John Koncki, John Schaufelberger, Kentucky, Kentucky Fried Chicken, ketchup, KFC, La Salsa, Marshall Independent, McDonald's, McSkillet Burrito, Meatnormous omelet, Mendelsohn Zien, Minnesota, Mississippi, Monster Thickburger, movie, mustard, Newton, North Carolina, NPD Foodworld, onion rings, orange slices, Pastrami Burger, patty-melt sandwich, pedometers, Philly Cheese Steak Thickburger, Philly Style Hoagie Burger, pickles, picnic burger, Playmates, potato chips, premium coffee, Red Burrito, Restaurant Business, Robert Schuller, salads, salami, sausage, sausage gravy, Silver Skillet Award, sliced steak, snack wraps, Sonic, South Carolina, Strawberry Banana Smoothie, Sue Tallon, Super Size Me, T.G.I. Friday's, Taco Bell, Technomic, televangelist, Texas, Texas Double Whopper, Tony Adams, toys, trial lawyer, Triple Whopper With Cheese, Trust for America's Health, Virginia, Wendy's, yogurt parfaits, young