Feeling your way
Weight and feel of product containers can affect some diners' opinion of contents, Michigan-Rutgers study shows. But others who have need to touch things - those who are haptically oriented - can discern when touch is actually related to product quality and are less likely to be misled by packaging. Research could influence shape, design of products, as well as packaging.
University of Michigan 2008-03-18
Categories: Processed Foods, SCIENCE & TECHNOLOGY
Index: Ann Arbor, Aradhna Krishna, Dunkin' Donuts, Journal of Consumer Research, Maureen Morrin, McDonald's, Ross School of Business, Rutgers, Starbucks, University of Michigan