Drug marketing guidelines include feeding physicians
Breakfast, lunch and fancy restaurant dinners still allowed under pharmaceutical industry's new voluntary guidelines for drug marketing campaigns. In 2002, industry banned "dine and dash" events where they provided free take-out dinners and other gifts to doctors who listened to sales pitches.
The New York Times 2008-07-10
Categories: Advertising, BUSINESS, Lobbying & Special Interests, POLITICS
Index: Billy Tauzin, Charles Grassley, Christopher A. Viehbacher, Code on Interactions with Health Care Professionals, Deval Patrick, GlaxoSmithKline, Herb Kohl, Merck, National Legislative Association on Prescription Drug Prices, pharmaceutical, Pharmaceutical Research and Manufacturers of America, Richard T. Clark, Sharon Treat, William H. Sorrell