Processed food industry spends $1.6 billion to target children
Pitches for sodas, restaurant items, boxed cereals led $1.6 billion in spending to sell processed food items to children in 2006, FTC report says. Beyond that 63 percent, $860 million aimed for children 12 and younger; $1 billion was directed at adolescents. And: In 1999, candy and snack ad spending was $1 billion; USDA spent $333 million on nutrition education, evaluation, and demonstrations (click 'See also').
Cox News Service/The Atlanta Journal-Constitution 2008-07-29
Categories: Advertising, BUSINESS, HEALTH & NUTRITION, Lobbying & Special Interests, Nutrition, POLITICS
Index: advergames, Burger King, Children's Food and Beverage Advertising Initiative, Coca-Cola, Council of Better Business Bureaus, cross promotion, Democrat, Division of Epidemiology, FTC, General Mills, Hershey, internet, Iowa, Kellogg, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation, Mars, Mary Story, McDonald's, PepsiCo, Pirates of the Caribbean: Dead Man's Chest, Simone French, Tom Harkin, University of Minnesota, www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf